Cadence bike shop

Cadence is an online custom bike shop that offers a wide range of bikes for the urban commuter, living in a bustling city environment.

The problem

Available online bike stores have cluttered and complex designs, which can be confusing to navigate around. They also take up a lot of time to go through the process flow, therefore being inefficient to busy individuals.

The goal

Design an online custom made bike store which is user friendly and provides clear, seamless navigation flow and checkout process.

Product questionnaire for user research

"Features are important like bright colours, when it comes to purchasing a bike. Don't tend to have a lot of time to shop, so simplicity is key for me."

Participant 1

Sitemap

Wireframes

DESKTOP

TABLET

MOBILE

Lo-fi prototype

All the digital wireframes were created using Adobe XD.